Plotr is Revolutionizing Commercial Real Estate with Data-Driven Excellence
Welcome to Plotr - Your Gateway to Data-Driven Real Estate Excellence.
A Path to Innovation
At Plotr, our journey began with a vision to simplify and optimize site selection and market evaluation in the world of commercial real estate. We recognized the need for greater clarity and insight in this complex industry, paving the way for smarter, data-driven decisions. But we didn't stop there.
To truly revolutionize the industry, we acquired IdealSpot, a pioneering location intelligence platform with a wealth of data resources. This marked a significant milestone in our journey and brought us two seasoned executives, Mike Feller and Marc Smookler, with a wealth of experience in early-stage companies and data-driven solutions.
Seed round
Data-Driven Excellence
At Plotr, we believe in the inherent value of data. What sets us apart is our:
Customer-Centric Approach
Unique Features
Proven Success
Data Trinity: A Cutting-Edge Approach
What sets Plotr apart from the competition is its "Data Trinity" approach. This approach comprises three core components that together form the foundation of Plotr’s competitive advantage.
Customer Data Enhancement
The first pillar of this approach revolves around the client's customer data. Plotr excels in enhancing customer data, offering valuable insights into where customers live, work, their purchasing behavior, and their active or passive purchase intent. The power of this customer data enhancement cannot be overstated, as it enables businesses to gain an in-depth understanding of their target audience, allowing for more precise decision-making.
Location Data
The second component focuses on traditional demographics and a myriad of other vital location-based data, including traffic counts, labor statistics, mobile device traffic, and spending behavior. By offering a comprehensive suite of location data, Plotr empowers businesses to evaluate a given location from multiple angles, reducing the risk associated with site selection and expansion decisions.
Population Estimate: 32,586
10-Year Population Estimate: 34,078
Growth Rate (Current to 5 years): 2%
Growth Rate (5 years to 10 years): 4%
Growth Rate (Current to 10 years): 6%
$36K - $70K: 24%
$71K - $100K: 18%
$101K - $150K: 25%
$151K - $10M: 17%
Signaled Intent Data
The third leg of the Data Trinity involves signaled intent data. This encompasses both direct signaled intent from browser and map searches, as well as passive signaled intent from various social platforms. With the ability to capture what individuals are actively searching for or expressing interest in, Plotr provides a real-time pulse on market demands. This dynamic information helps businesses stay ahead of the curve by aligning their strategies with current market trends and customer preferences.
A Bright Future in Real Estate Intelligence
Our journey doesn't stop here. Plotr's long-term vision is to be the go-to platform for site selection and commercial property identification. With hundreds of billions of dollars transacted annually in the United States, our mission is to empower real estate professionals to make informed, data-backed decisions.
Unlocking Your Real Estate Potential
Plotr is more than just a technology company; we're your partner in navigating the complex world of commercial real estate. Whether you're a franchisor, a multi-location business, or a property developer, we're here to simplify your journey.
Ready to Get Started?
Drive smarter growth with the industry's most accurate, accessible, and up-to-date local market research platform.
