Plotr Partners with Pvolve to Create Industry-Leading Consumer Pricing and Expansion Strategies
[Austin, TX] – July 31, 2024 – Plotr, a leader in location, consumer and pricing intelligence, today announced a strategic partnership with Pvolve, the innovative functional fitness company transforming low-impact workouts. This collaboration aims to leverage Plotr's expertise in data analytics to optimize Pvolve’s pricing strategies and support its rapid expansion across North America.
Innovative Partnership to Drive Data-Informed Expansion
Plotr, committed to delivering actionable pricing and value proposition recommendations, has partnered with Pvolve to enhance their growth strategy by optimizing pricing strategies for current and future locations. This partnership will enable Pvolve to strategically optimize and expand their footprint, while ensuring optimal pricing internationally.
“We’re thrilled to collaborate with Pvolve on their pricing and promotional strategies,” said Peyton Truitt, CEO at Plotr. “By combining our data expertise with Pvolve’s unique fitness method, we aim to deliver actionable insights that drive both customer satisfaction and business growth.”
Clear Approach for Pricing Strategy Actions
The partnership will have three phases:
- Enrich - Plotr will aggregate the performance and value proposition (price) of Pvolve’s locations within the context of the market, enhancing it with industry-leading and proprietary datasets such as consumer search demand, mobile data, competitive and complementary pricing data, and demographics.
- Analyze - Plotr will create a demand-based pricing model that generates recommendations for all current and planned Pvolve locations.
- Act - Pvolve will apply model recommendations to enhance existing and new location pricing strategies to optimize customer acquisition and retention.
Enhanced Customer Experience
Through this partnership, Pvolve will gain access to Plotr’s proprietary PulseTM pricing and demand analytics platform, enabling them to:
- Visualize at scale pricing data trends for competitors and similar services
- Match pricing strategies with demand and performance metrics
- Create optimal pricing recommendations to act on across markets and trade areas
Our mission is to provide a low-impact and functional fitness solution for those frustrated by the existing options; Pvolve allows its members to experience physical transformations, while also enhancing mobility, stability, balance, flexibility, and beyond,” said Julie Cartwright, President of Pvolve. “Partnering with Plotr allows us to strategically expand while maintaining our commitment to quality and customer satisfaction.”
About Pvolve
Pvolve is a workout method that pairs low-impact, functional movement with resistance equipment to build strong, mobile bodies, so members can live younger, longer. After being introduced to functional fitness in 2017, founder Rachel Katzman was determined to help others experience an approach that respects the body's holistic needs while making you look and feel great. The Pvolve Method is supported by a Clinical Advisory Board of doctors, as well as highly credentialed trainers, to offer effective workouts that help you break a sweat, not your body. In June 2023, world-renowned actress, producer, and director, Jennifer Aniston, officially partnered with Pvolve after falling in love with the method as a member. Through its hybrid fitness model, Pvolve can be experienced through a streaming membership that offers over 1,300 on-demand classes, a two-way, live virtual studio, and targeted series, all available via the web and mobile apps. Additionally, Pvolve has physical studio locations in New York, Chicago, Los Angeles, and franchises across the US and Canada, with more than 40 locations in development. For more information, please visit https://www.pvolve.com/, https://pvolvefranchise.com/.
About Plotr
Plotr is a premier location and pricing intelligence platform that empowers businesses with advanced data analytics that drives action for decision-makers. Plotr’s comprehensive approach integrates the latest data streams and best practices to deliver reliable and actionable insights, helping businesses optimize their strategies for growth and success.
Media Contact:
Plotr
Name: Jordan Cook, Head of Data and Partnerships
Email: jordan.cook@plotr.com
Pvolve
Name: Alexis McDowelPosition, VP of Communications
Email: amcdowel@pvolve.com
To learn about how Plotr can help create action for your locations, visit Plotr’s Website or schedule a meeting here.
To learn about Pvolve’s workout method and become a member or purchase a franchise, visit Pvolve’s website here
